WHITE NIGHT SHOPPING
December 9th

On 9^th of December a night of pre-Christmas sales will take place in the center of St. Petersburg. It will unite all leading stores of the city into a public holiday for shopaholics — WHITE NIGHT SHOPPING.

At WHITE NIGHT SHOPPING over 30 key boutiques of the Northern Capital will implement a special program for their clients: discount offers for collections of the current season, installations, unique workshops from renowned stylists and fashion editors, gift certificates for most active customers, special guests visits.

This night will go before the season of official Christmas sales and fashion addicts will have opportunity to choose an outfit for the holiday night and buy presents for their close friends at unique price.

The main schedule of WHITE NIGHT SHOPPING which will be from 21:00 to 1:00, will be followed by an after party in ZIMNIY restaurant.

Shopping nights have been popular in the world for a long period of time: from Manhattan and Milan to Sydney and Tokyo. First WHITE NIGHT SHOPPING in Petersburg was successfully held on June 17, 2011. The best boutiques of the city joined this initiative: Babochka, Bosco, Louis Vuitton, Daynight, Comme des Garcons, Maison Martin Margiela and many others.

Each store offered its customers a special night program: 50% discounts, DJ-sets, welcome drinks, photo shootings, workshops. The event was attended by over 5000 people.

In December 2011 new mono- and multi-branded stores will line up with the event. Designers, celebrities, loyal boutiques’ customers and fashion lovers will come together to take part in the main shopping festival of the city.