AURORA FASHION WEEK Russia was initiated in the status of International Fashion Week in St. Petersburg and is one of the key system events of both regional and federal politics of Russia in culture and fashion industry.
AURORA FASHION WEEK Russia is held under the patronage of the Ministry of Culture of the Russian Federation, with initiative support of St. Petersburg's Government (the Committee on investments and strategic projects and the Committee on the Culture) and the official support of diplomatic corps of several countries (Consulate General of Italy, Latvia, the UK, Belgium, France and Ukraine). AURORA FASHION WEEK Russia was included in the program of «Year of Russia in France and France in Russia» - global project of cultural and humanitarian cooperation, established on the initiative of President of Russian Federation Dmitry Medvedev.
AURORA FASHION WEEK Russia is based in St. Petersburg and held during one calendar week, twice a year — in April and November. The first season of AURORA FASHION WEEK Russia (17 - 23 May 2010), received wide resonance in Russia and abroad, so that the Week became a major event of federal significance. The main program of spring session of AURORA FASHION WEEK Russia included shows of leading Russian and foreign designers, including several premiere performances, which were held in Russia for the first time. The main program was completed by a number of special events, representing different tendencies in contemporary fashion-culture. In total, the official calendar of the Week included more than 37 events that provided an unprecedented picture of contemporary fashion in its broad interpretation.
Autumn season (14 — 21 November 2010) nailed down and confirmed the success of a large international forum. The schedule of the Week contained more than 80 events which were held on 15 platforms: the State Russian museum (The Mikhailovsky Palace), the St.Petersburg Dom Knigi (the largest book store), cinema circuit Karo Film, GINZA restaurant holding, boutique Bosco Di Ciliegi are among them.
The third season of AURORA FASHION WEEK Russia took place on May, 23 — 29 2011 in the Central Exhibition Hall MANEZH. Within 7 days a number of events targeted at different audience groups of fashion industry were held. More than 14 designers from Great Britain, France, Russia and Italy presented their collections at AFWR. Showrooms, exhibition zones and installations of young designers by LMA PRESENTS were organized on the ground floor of the Central Exhibition Hall MANEZH.